Steve Hyer LUTCF, CFA
Founder and CEO
Steve Hyer has been helping pre and post retirees protect and preserve their lifetime savings and retirement assets so they can reach their retirement goals, for the past 40 years. Steve founded Hyer Financial Services in 2000 and has successfully accomplished his goal of helping people through personalized strategies to reduce financial risks, lower taxes, and protect assets from nursing home costs.
Steve’s experience in the financial services industry earned him recognition for his excellence as a life-time member of the Million Dollar Round Table. He is a member of NAIFA where he formerly served as president of the local chapter. Also, Steve is an active member of the Salem Rotary Club where he volunteers his time in multiple projects giving back to the community.
Steve is a native of Elkins, West Virginia. After receiving his undergraduate degree from West Virginia University, he moved to Salem, Virginia to pursue his teaching career. Steve spent 17 years in the education field as a teacher and coach at Roanoke County and Salem City Schools. Later he obtained a master’s degree in administration from Radford University and completed his education journey as a school administrator at Salem High School.
Steve has been happily married to his wife Gina for 45 years and is a father of two successful children.
Hyer Financial Services is a member of the Salem Chamber of Commerce and the Better Business Bureau.